Meet The Team
Ivan Guerson
Ivan combines analytical precision with creative vision to build marketing systems that bring clarity, growth, and freedom to business owners.
Known for his empathetic communication and attention to detail, he bridges logic and emotion — designing campaigns that perform and connect.
For him, marketing isn’t just numbers; it’s a way to give people their time, purpose, and confidence back.
CEO & Head of Marketing
Saad Zook
Day-to-Day Focus
Manages and optimizes paid campaigns across Meta and Google Ads to ensure precise tracking and strong, measurable performance.
Sets up and maintains conversion tracking systems that enhance efficiency and transparency for every client campaign.
Continuously tests new strategies to keep results improving and insights sharp.
About
An analytical mind with a creative streak — passionate about storytelling through data. Outside of work, he enjoys lakeside downtime, intense domino matches, and movie marathons (especially Avengers and Game of Thrones).
Fun Fact
Originally studied Electronics and Communication Engineering before taking a bold leap into marketing — blending technical precision with creative strategy ever since.
Approach
Believes meaningful progress is built on consistent action and experimentation — the small daily tweaks that add up to big breakthroughs.
Favorite Quote
“Small habits, when repeated consistently, lead to remarkable results.”
— James Clear, Atomic Habits
Paid Ads Specialist
Allan Resurreccion
Day-to-Day Focus
Develops, optimizes, and analyzes high-performing ad campaigns across Google Ads and Meta Ads.
Transforms data into clear insights — driving stronger ROI and smarter decisions for clients.
Continuously refines targeting and creative to keep campaigns performing at their peak.
About
A data-driven strategist with a curious mind and a love for all things analytical. Outside of marketing, he enjoys exploring TV shows, classic cars, conventions, and long gaming sessions with his wife.
Fun Fact
Once owned over 300 pairs of sneakers, including rare originals from the 1980s — a true collector at heart.
Approach
Believes every campaign is a living system — one that thrives through experimentation, precision, and creativity.
Favorite Quote
“Sometimes the hardest person to wrestle is yourself.”
Digital Marketer, PPC.
Brandon Ewing
Day-to-Day Focus
Leads the strategy and execution of Google Ads and PPC campaigns to maximize performance and ROI for clients.
Continuously analyzes data to identify growth opportunities and optimize ad spend efficiency.
Ensures every campaign aligns with the client’s broader marketing goals and business outcomes.
About
A curious strategist passionate about digital performance, great coffee, and new experiences. When not deep in campaign data, you’ll find him exploring new cities, hunting for foodie gems, or gaming with friends.
Approach
Blends analytical precision with creativity — ensuring every campaign not only performs, but also reflects the brand’s voice and intent.
Favorite Quote
“A New Earth: Awakening to Your Life’s Purpose.”
— Eckhart Tolle
PPC Manager
Kellyann
Day-to-Day Focus
Acts as the primary point of contact for clients during onboarding and throughout their partnership.
Ensures communication stays clear, consistent, and focused on achieving measurable outcomes.
Coordinates across teams to deliver projects on time — and always a step above expectations.
About
A people-centered strategist with a passion for creating seamless client experiences. Outside of work, she enjoys baking, kayaking, and discovering hidden coffee gems.
Approach
Finds purpose in helping businesses grow — providing not just service, but genuine partnership and support that drives lasting results.
Favorite Quote
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
— Maya Angelou
Partner Success Manager
Russ
Day-to-Day Focus
Optimizes client websites to increase visibility and attract consistent, high-quality organic traffic.
Performs in-depth keyword research and competitive audits to uncover growth opportunities.
Collaborates with content and paid media specialists to build unified, data-driven SEO strategies that compound results over time.
About
A creative problem-solver with a passion for performance marketing, technology, and innovation. When not improving rankings, he’s likely playing music or experimenting with new tech.
Approach
Believes in solutions over excuses — constantly testing, iterating, and refining strategies to help brands grow sustainably.
Favorite Quote
“Don’t find fault, find a remedy.”
— Henry Ford
SEO Manager
Results that speak louder than claims.
